Firmographics

• Total annual sales for the trade area is $1.2 billion. Retail/Food Stores- $239 million, Home Improvement - $150 million, General Merchandise Stores - $113 million.

• Approximately 5,185 total businesses in the trade area. Dominant group is services at 39.73%. Second major category is retail, representing 21.22% of total business in the area.

• Number of area trade employees is 51,298 and majority work is services (33.98%), with retail employees following at 16.80%.
• Trade area is near new 93,000 square foot HEB, a Wal-Mart Super Center, and Home Depot, and has an under-supply of stores in several retail categories (see below).

The following business types are under-supplied in the trade area:

• Quick Service/Fast Food: burger restaurants, sandwich/deli shops, pizza, bakeries, chicken, roast beef, donuts/bakeries/cookies, ice cream/yogurt shops, 
• Apparel: women's, men's, girl's & boy's clothing, department stores, child/infant's wear, bridal shops, discount department stores, women's accessory/specialty shops, handbags
• Restaurants:  oriental, cafe/diners, mexican/tex-mex, seafood, barbecue, cafeterias, soups/salads, steakhouses
• Beauty/Health/Fitness: opticians, optical goods, drug/proprietary stores, beauty & barber shops, fitness equipment/gyms, health & diet food
• Specialty Retail:  photo studios, liquor stores, gift & novelty shops, book stores, hobby/toys/game stores, variety stores, hobby/craft supply stores, gun shops
• Sporting Goods: sporting goods & bicycles, sports apparel, fishing & hunting equipment
• Telecommunications: telephone/communication equipment
• Automotive: oil and lubrication services, auto sound equipment
• Home & Garden Improvement Stores: lawn/garden equipment, beddings & linens, household appliances, house wares, kitchenware, hardware, adult & juvenile furniture stores

Demographics

• Population of trade area: 150,008, and will continue to grow at 16.18% by 2009.
• Number of households expected to grow at 16.34%. Currently, there are 50,805 households in the area.
• 77.97% of population lives in owner-occupied units.
• Of total households, 21.92% have income levels between $50,000 and $74,999. Second largest is households with income levels between $35,000 and $49,999, representing 16.55% of the total area households.
• Largest segment of population are people between 35 and 44 years of age (15.68%)
• 63.94% of population is married, followed by single males (13.47%)
• 33.39% of population are high school graduates, 21% have experienced some college and 10.92% have obtained a Bachelor's Degree.
• Click here for Bastrop Economic Development Corporation.
• Click here for additional information.